Exploitation Workshop in Barcelona

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Worldsensing has organized a business oriented workshop with the aim to support two H2020 R&D European projects, mF2C and Uniserver, which are related to similar topic – such as edge computing – with the right set of tools to define more appropriate business strategy in-line with the today digital transformation.

The workshop will take place in Barcelona on Monday 12th of November 2018, hosted by the Universitat Politècnica de Catalunya (UPC).


Title: Business tips to understand the consequences of the digital transformation and to adapt today strategy model



Time Topic Comments
9.00h-9.30h Introduction Registration and presentation
9.30h-10.30h Best and worst practices in bringing technology to market Understand the current innovation landscape and entrepreneurship challenges faced by new initiatives
10.30h-11.00h Break
11.00h-12.30h Case Study Intuit AgriNova – Harvard Business School case / Lean start-up and customer acquisition
12.30h-13.00h Landscape Monitor
How to bridge from technologies to Market: real life example by Ziad Moubarak
Interesting methodologies to understand VP and their potentials/positions, considering the competitive landscape
13.00h-14.30h Lunch
14.30-16.00h Business Models / Value Proposition Canvas Workshop on Project exploitation (in groups)
16.00h-16.30h Break
16.30h-18.00h Final panel
2 major topics to be covered:Team for growth moderated by Gina Vidal 


Finance for growth moderated by Ricard Garriga





Panel of entrepreneurs – key players of the innovation landscape: Focus on people and Financing.

Round table: “People & Tech”
“The importance of people & the People Journey”
Xavier Orduña (Former CTO Dexma)
Joan Miquel Espada (Former VP technology Softonic)

Round table: “finance and tech”
“The Investment Journey”
Alejandro Martí (CEO Mitiga)
Ignasi Aliguer (Co-founder SAALG Geomechanics)
Josep Lluis Larriba Pey (CEO/Founding member of Sparsity)

18.00h-18.15h Closing remarks .



Andrea Bartoli: abartoli@worldsensing.com

Denis Guilhot: dguilhot@worldsensing.com

Ziad Moubarak: ZMoubarak@iese.edu

Mathieu Carenzo: MCarenzo@iese.edu


Worldsensing (https://www.worldsensing.com/) – Worldsensing is a widely recognized global IoT pioneer. It provides customers with the tools to make the right operational decisions based on real-time intelligence. Worldsensing has been awarded the “Premio Inicia for 2017”, as part of the Company of the Year Awards, organized by Spanish newspaper El Periódico.

This workshop is powered by the following EU projects: